Building Organizations for Structure, Flow, and Wellbeing.

We design organizations that balance structure, creativity, and wellbeing for sustainable growth.

What We Do

We help founders, innovators, and teams design organizations that flow where structure, creativity, and wellbeing coexist.

Our work combines organizational design, people development, and strategic alignment to build clarity, scalability, and balance without losing the creative spark that drives growth..

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Where We Create Impact

  • Operational Design & Scalability

    Build clarity and flow into your operations. We help you streamline systems, define ownership, and scale without losing agility.

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  • People Systems & Culture

    Design teams that thrive. We bring structure, communication, and wellbeing into harmony to support performance and purpose.

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  • "Meryem has been an absolute game-changer at AREA12. She streamlined our workflows, overhauled how we move from pitch to delivery, developed our marketing strategy plan, and spearheaded the agency positioning work, all while leading the relaunch of our website with a sharp mix of strategy and hands-on execution."

    Micheal Cifarelli, CEO
    AREA 12

  • "I had the pleasure of working with Meryem and can confidently say she is an exceptional professional. She possesses an in-depth knowledge of the market and its key players. Meryem demonstrates a keen understanding of client briefs and expectations, particularly within the luxury sector. Moreover, her outstanding interpersonal skills enable her to navigate and resolve various situations with a consistent focus on fairness for all parties involved."

    Nejma Tazit de Sainte Marie, Purchasing
    LVMH Group

  • "I had the pleasure of working closely with Meryem for over 5 years, discovering an incredibly kind, empathetic, and driven leader. Her sensitive approach fosters supportive relationships both internally and with clients. Meryem is motivated to optimize workflows while keeping the team happy and informed, even under tight deadlines and the usual chaos of the design and advertising industry. If you're looking to enhance your organization, client relations, and overall operations, Meryem would be a great choice."

    Matthew Andrade, Executive Director,
    NR2154

  • I’ve had the pleasure of working with Meryem for over 2 years, and her professionalism and expertise have been outstanding. Meryem consistently streamlined processes, ensuring that projects were delivered efficiently and met the highest standards. Her ability to align financial decisions with strategic objectives gave me full confidence in the successful management of our account. Beyond operational excellence, Meryem fostered strong relationships, making collaboration seamless and enjoyable. I highly recommend Meryem to any organization looking for a skilled, strategic, and client-focused leader.

    Valentin Vanstraesselle, Head of Marketing
    Formula 1 Partnership Moët & Chandon (LVMH)

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